Nahmias Group develops the following types of logos: Wordmarks, Lettermarks, Combination marks, Emblems, and Symbols/Icons. We work closely with our clients to understand their vision and desired use for a logo. These five types of designs mentioned above perform very different functions regarding branding. This lettermark, which could also double as an icon, can be used independent of any words. With proper branding, a logo can become so recognizable that the consumer does not require further clarification as to its origin. An example of this is Target’s red concentric circles, Twitter’s blue bird, and Apple.
We customize designs for every client because this differentiation is crucial to successful marketing. We do not use templates, nor work from logo designs sold by online logo companies. We will however explore options to refresh existing logos and present options for new designs.